The concept of luxury

The concept of luxury is undergoing a huge transformation as a response to the ever-changing world around us. Over the last few years, as a result of the on-going economy boom and increased awareness, we have seen an explosion of luxury goods. The luxury segment has been divided into an uber premium trend and a more enlarged trend. The enlarged luxury trend is about products and services that a lot of people at least in theory could afford. Image climbing H&M will launch an upgraded collection this spring called Collection of Style. Even if it maybe doesn’t reach all the way to the luxury segment it is definitely a sign of our time! The uber premium luxury trend on the other hand consists of product and service offerings with super expensive prices. Products like the worlds most expensive computer mouse from Fabstuff, Malmasion flatware by Christofle with handles trimmed with diamonds, Clive Christian’s Imperial Majesty perfume or a clock from Zadora Timepiece are good examples of the trend. Quite unnecessary products for very few people at the very top of the Maslow’s pyramid. If we are talking about living an uber premium luxury life then Palm Jumeirah and The World Islands (among a lot of other island projects going on) in the Gulf region is the place to be.If you are obsessed with luxury products you can try out samples by entering exclusive communities like Fractional life or Limited Edition. Through renting they offer you to fly a private jet, drive a Rolls-Royce or swing around a limited edition bag from Gadino. The same goes with services. Today people pay a lot of money for door-to-door luggage delivery services like Flylite. Flylite even packs your clothes and dry-clean them if necessary. Other people dream of a membership in Quintessentially, world’s leading private members’ club with an irresistible package of offers, privileges and bespoke services. Another private members club called Casa Casuarina, situated in Gianni Versace’s former residence in Miami, has a membership price tag equal to a years salary for an average American.There are fairs as well that concentrates on uber premium luxury. Millionaire fair sticks out as world’s leading luxury fair and it is a glamorous spectacle with branches in Moscow, Amsterdam, Shangai and Kortrijk.