Chanel adds $20,000 fly-fishing rod to its quirky sports range

Though I’m sure no high street fashionista worth her Manolo Blahniks will ever be caught dead anywhere even near live fish that aren’t intended to be dinner, there are some major fashion brands who seem to know something we don’t. A great case in point would be this luxurious fly-fishing rod from the latest Chanel sports collection. Marvelously priced at just under $20,000, the curious initiative is being seen as the brand’s top designer Karl Lagerfeld’s personal tribute to Coco Chanel and her love of the relaxing sport. And in case you thought the endeavor was just another one of those nutty schemes looking to cash in the brand’s name via exorbitantly priced gear, think again.

Tags: Chanel, fly-fishing rod, Chanel sports collection, Karl Lagerfeld, designer sports gear, Lifestyle