Ralph Lauren's Love perfume for the well-heeled woman

The UK has been seeing a declined consumer spending lately, and many high-end brands have resorted to discounts and such other offers to attract customers. However, one couldn’t really bother about all the economic wisdom and start saving up, right? In order to prove our chicness and decadence, we would need to spend more, especially when people start to scrimp. With this in mind, Ralph Lauren is going to launch a “super premium” perfume called Love. Love comes in a gold-plated bottle and is targeted at women 25 and older who can afford to spend till it is obscene.
The Love perfume may cost nearly $3540 and could be one of the most expensive perfumes ever. This little bottle of god may help you smell like a million dollars and protect you from the economic travails in a fragrant aura built around you. Love would be available in Harrods in October this year. If this weren’t enough, Ralph Lauren is also going to launch the hugely popular Notorious perfume in the UK. French model Laetitia Casta would grace the promotional posters, and this perfume could very well be the best scent to wear on Christmas night.

Via: MarketingWeek