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27 January 2009

Adidas celebrates 60th anniversary with blinged out Diamond Pack

Setting up a milestone year for the company, Adidas is celebrating its 60th anniversary of being in the fashion world. Having already started an enormous campaign featuring iconic personalities from the world of fashion, music and sports, the brand with the three stripes unveils the “Diamond Pack” that includes the classic Superstar model and a T-shirt. The classic sneakers are blinged out with six 0.2K diamonds on the lateral side of each foot of the shoe. In addition, Swarvoski crystals are added on the lacelock and the tongue, adding even more elegance and a luxurious feel to the timeless sneakers. The bejeweled metal piece placed on the tongue can be detached so that it can be used as a necklace. Apart from that, the T-shirt that comes bundled with the pack comes with 409 Swarovski crystals encrusted to craft a beautiful Adidas logo on the front of the shirt. Priced at $800, the Superstar sneaks will be released on January 31, 2009, across Taiwan.

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