Mid-luxury segment

In order to be considered part of the middle-luxury segment, a vehicle should feature a base MSP between approximately $36k and $60k[2], have a very high degree of comfort, and should have the latest or near latest technological and safety innovations. Customers in this segment also yield some priority to performance. Therefore, many car manufacturers produce these cars with V8s and some highly sophisticated 6-cylinder engines. In the United Kingdom, these models are commonly referred to as executive cars. Vehicles in this segment include the mid-range models of several luxury car manufacturers such as the Mercedes-Benz E-Class, BMW 5 Series, Volvo S80, Audi A6, Saab 9-5, Lexus GS and Jaguar S-Type. There are also some flagship sedans in this segment. The Lincoln Town Car, Citroën C6, Alfa Romeo 166, Cadillac DTS, Infiniti M35/45 and Acura RL are all considered to be part of the mid-luxury segment due to their relatively low base MSrPs despite their rank as a "flagship sedan" and high-end like interiors.

This market is operated under western nameplates with some Japanese representation. It is mainly controlled by Germans (47%), Americans (30%) and Japanese (23%).