Ultra-luxury cars

Currently, all cars in the ultra-luxury segment are priced at approximately $100k or higher. They may or may not be better in quality and refinement than some of the more affordable luxury cars, but due to their high MSP, they guarantee exclusivity and help to get their owners noticed. This segment includes the entire lineup of Rolls Royce, Bentley, Maserati, and Maybach. Many "flagship sedans" from car companies whose average car sells in a lower class are actually in this category. For example, anything more upgraded than the Mercedes-Benz S500, BMW 750, the Porsche Cayenne Turbo, Lexus LS 460 L, or the Audi A8 can be included in this category. The Volkswagen Phaeton W12 (not V8) and Toyota Century (JDM) are the only ultra luxury vehicles not manufactured by a luxury car manufacturer. Most of the vehicles in this category offer 12-cylinder engines, though some such as Maserati offer only V8s.
This category is operated mostly by European nameplates and controlled mainly by Germans (70%), Americans (20%) and Italians (5%).